Variety, the venerable trade paper that has covered Hollywood for more than a century, is dropping its daily print edition and replacing it with a weekly publication starting next month.
The publication also will have a new management structure featuring three editors-in-chief and will remove the paywall that was put up on its website three years ago.
“It was an interesting experiment that didn’t work. We look forward to welcoming back longtime Variety readers when the paywall drops March 1,” said Jay Penske, the chairman and CEO of Variety’s parent company. yahoo
Now, Variety has content that can be found no where else…but the paywall did not work.
Paywalls are not the way to make money on the web. Playing smart is.