I don’t actually watch Rebel Media. A bit too over the top for my taste; but I do get their emails and today Ezra went over the top.
There is no question that the prog Silicon Valley people are sharpening the knives for the less than PC people. And there is no question that alternatives to Google, Twitter, Facebook and YouTube are needed.
But this is just nuts:
But making high-tech apps is expensive — all the different parts of it will cost us $302,000. From the app itself, to the video player, to the bandwidth for the hundreds of millions of video views a year that we broadcast.
Ez wants to ride the alternative horse to 300K. So dumb.
Gab got off the ground for about $3000 bucks.
There comes a point where a good idea – The Rebel – needs good management. Ez has his moments as a provocateur but The Rebel, and all who sail in her, would be best served if the “Rebel Commander” was kicked upstairs and smart people came in to run a lean, hard dollar, operation.
Update: In the comments Kathy Shaidle suggests I look at the cost breakdown of Ez’s app palace. Ok, you can read it here. But here are the line items:
Developing the app is going to cost us a lot of money. $120,000, for it to have all the functions I mentioned — all the fun notifications, all the social media, play all the video content.
To integrate it with our video hosting system, and with our payment system, that’s another $19,000.
$90,000 to build a proprietary video player, that runs the videos in the app. That serves up all the gigabytes worth of videos, on demand, quickly, in high def, to replace what YouTube gives us now free.
To move our 6,500 videos over from YouTube to the app, now, is about $13,000 — or about two dollars a video.
To upgrade our existing TV apps for Roku and Apple TV is $20,000.
And $40,000 to upgrade our computer software and servers at our headquarters, to make all of this work.
Together, that’s $302,000. I know that’s a lot. It’s the biggest expense we’ve ever had in our history.
Couple of points. Why bother migrating the entire Rebel catalogue of 6500 videos? Rebel is on the news and, like any other news enterprise, its output fades to irrelevance very quickly. The last couple of hundred vids would be more than enough. Building a “proprietary video player” – what the heck is that? There are dozens of off the shelf video players available for various devices. In terms of video hosting there are dozens of outfits who provide much the same service as You-Tube and some are happy to do so on a “white label” basis.
However, the larger question is why Ez is so convinced the Rebel needs to have proprietary apps and players. It would be a lot smarter to get together with Breitbart, Daily Caller, Gab, GoDuckGo, wikileaks, The Intercept, Kim Dotcom and a host of other “right wing”, no censorship, entities and actually construct the necessary backbone on an open source, distributed basis. The Rebel building its own little walled garden just isolates it from the general conversation on the right. Useful for fundraising, perhaps, but bootless if the objective is to build a work around for SJW and liberal censorship.