Tag Archives: mobile

Missing the Boat

#RIMM sinks.

Which is too bad.

In the real world a little Canadian company came up with a brilliant way of communicating. (I hated the thing but it worked.) And then it sat at the top of the heap for, more or less, a decade.

Then Apple moved its cheese.

And, instead of crushing the iPhone Rim assumed that its none to interesting messaging system would continue. Hello, my email is gmail. Which needs a smartphone. Which left RIM out in the cold.

Like Nokia.

Stuff happens really fast. There is no room for legacy. People change their phones every 18 months. Snooze, loose.

We move on.

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